On April 29, 2026, the Faculty of Foreign Languages at the University of Tirana hosted the International Scientific Conference on the topic:
\n\u201cDistinct Tangible and Intangible Heritage of Albania Offered to Domestic and Foreign Tourists\u201d<\/p>\n
The conference was organized within the framework of the PTI project funded by the National Agency for Research and Innovation and Elite Travel Group:
\n\u201cSustainable tourism development and multilingual digital marketing through the \u2018Albania 365\u2019 platform\u201d, coordinated by Dr. Drita Rira.<\/p>\n
Held in the \u201cEurope\u201d Hall, the event brought together academics, researchers, tourism professionals, students, and other participants, creating a meaningful space for scientific dialogue and the exchange of experiences on the promotion of Albanian heritage and the advancement of sustainable tourism.<\/p>\n
The conference welcomed distinguished guests, including:<\/p>\n
Dr. Marsela Robo \u2013 Director of the National Agency for Scientific Research and Innovation (AKKSHI)<\/p>\n
Mr. Elvis Kotherja \u2013 Executive Director of \u201cElite Travel Group\u201d and Chair of the Tourism and Hospitality Committee at the American Chamber of Commerce in Albania<\/p>\n
Prof. Enrico Lusso \u2013 Head of the Study Program in Languages and Cultures for Tourism, University of Turin, Italy<\/p>\n
\ud83d\udd39 In her address, the Dean of the Faculty of Foreign Languages, Prof. Dr. Esmeralda Kromidha, underlined the faculty\u2019s key role in preparing professionals with strong linguistic and intercultural competences, positioning it as a bridge between academia, public institutions, and the private sector. She also presented concrete cooperation initiatives aimed at fostering sustainable and innovative tourism development in Albania.<\/p>\n
\ud83d\udd39 Dr. Marsela Robo emphasized the importance of supporting research projects that connect innovation with strategic sectors such as tourism, encouraging the application of technology and new approaches to the promotion of Albania.<\/p>\n
\ud83d\udd39 Mr. Elvis Kotherja, keynote speaker, delivered a presentation entitled \u201cFrom heritage to tourist experience: The role of the industry in the sustainable development of tourism in Albania\u201d, highlighting the importance of close collaboration between universities and the business sector as a mutually beneficial model and a key mechanism for aligning academic training with real market needs.<\/p>\n
\ud83d\udd39 Prof. Enrico Lusso, also a keynote speaker, presented \u201cCultural heritage and tourism valorization: The Italian experience between practices, challenges, and alternative models\u201d, offering valuable insights from the Italian context on cultural heritage management, current challenges, and alternative approaches to tourism development.<\/p>\n
The conference featured high-level scientific contributions, productive discussions, and innovative perspectives on the international promotion of Albania\u2019s tangible and intangible heritage. It further strengthened academic cooperation and highlighted the growing need for professionals in foreign language communication, as well as advanced training within the \u201cMaster of Science in Intercultural and Trilingual Tourism Communication\u201d program offered by the Faculty of Foreign Languages, University of Tirana, in support of sustainable tourism development and multilingual digital marketing.<\/p>\n
\ud83d\ude4f We extend our sincere gratitude to all participants, speakers, and partners for their valuable contribution to the successful realization of this scientific and promotional event.<\/p>","protected":false},"excerpt":{"rendered":"
On April 29, 2026, the Faculty of Foreign Languages at the University of Tirana hosted the International Scientific Conference on the topic: \u201cDistinct Tangible and Intangible Heritage of Albania Offered […]<\/p>\n","protected":false},"author":73,"featured_media":41392,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[771,1534],"tags":[],"class_list":["post-41404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcement","category-scientific-conference-25-26"],"yoast_head":"\n